MOBE Matt Lloyd: If you want to make it big in the affiliate marketing world, you need to create a personal brand for yourself. A branded affiliate marketer will have a distinguished and recognizable impression on customers. They may even be considered a expert on the field, and people are willing to listen to them. They have something special that makes people want to buy from them; that’s their unique selling point, something every marketer should have.
Unique Selling Point
To find your unique selling point, you need to do an honest self-analysis, asking yourself the following questions.
Who Are You?
Explain why audiences should be listening to you. Talk about the values you want your website to represent, the principles you intend to stick to, and what you want to accomplish with your affiliate marketing business.
Making money is of course a priority goal, but you should think of the customers first and foremost. From their point of view, what do you want them to feel and think about your personal brand?
What Do You Do?
Describe the niche market you are in. As a MOBE consultant, you want to develop a reputation of being an expert in the business education niche. Do extensive research on the subject, and come up with important takeaways that your audience should get from your messages. You can use these takeaways as business concepts that sets up apart; become your trademark.
What Sets You Apart
What is it about you that differs from every other affiliate marketer promoting business training programs out there? MOBE has a unique 21 step HTAM program that actually educates aspiring affiliate marketers on what to do, commission rates that are higher than market average, and a two tier compensation plan that has you earning both from front end and back end sales. These are unique qualities about the company, and you can use the to promote the MOBE affiliate program.
You should also develop your own special points. Maybe offering a free business consultation. Or write a book, talk more at events to gain the position of an expert.
Having a recognizable brand can sure open doors for you, but focusing too much on creating a personal brand can take you away from tasks that earn you money, and you end up not making profit. Create your brand through quality content and outstanding service, reflecting the three questions above that forms your unique selling point.