MOBE Review : Is Content Marketing the Cure to Ad-Blocking?

MOBE Review : Is Content Marketing the Cure to Ad-Blocking?

Mobe Matt Lloyd Ideas for Marketing & Sales, Mobe Matt Lloyd Tips For Content Writing, Mobe Training Tips To Grow Your Business 0 Comment

MOBE Review : Ad-blocking is the bane of every marketer’s existence. How are advertisers supposed to get their products to consumers if their advertisements can’t even reach the consumer? Advertisers are busy trying to find ways around ad blocks, and losing their credibility with consumers in the process.

A less deceptive solution can be found in content marketing. Marketers should make consumers want to know about their products, instead of pushing the products of consumers. To do that, they have to produce quality content that is beneficial to consumers.

How to Create Quality Content?

MOBE Review : When creating content, focus on people, not search engines. Create content that tickles the consumer’s need for more information. Instead of trying to convince prospective customers that they should buy a product, find a need they have, and develop content that tells them how to address that need. Customers will be the ones coming to you for solutions after they read your content. You’ll have their permission to promote your products.

Ad-Block Can’t Filter Searched Content

MOBE Review : When you write a blog post or copy for your landing page, it becomes part of the indexed web page for people to find when they search for content related to yours. You are not bringing content to them, they are looking for it, hence ad-block cannot stop your advertising efforts. You should optimize your content to be picked up by search engine and get high rankings in results served to users when they search.

Native Ads Aren’t the Solution Either

MOBE Review : Be careful about using programmatic ads for native advertising. Ad blockers are made to sniff out JavaScript and iFrames, which most programmatic native ads are based upon. This means your native ads are going to get blocked like any other. This still leaves content marketing as the only best get around for marketers.


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Matt Lloyd is CEO and Founder of MOBE (My Online Business Education), an education company with over 750,000 subscribers, 165 staff and over 12,000 active affiliate partners. MOBE’s mission is to be the number 1 training resource in the world for small business owners and entrepreneurs. This is achieved through the company’s products, services, and live training events.

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