The first quarter of 2016 is almost done, and the marketing industry was off with a great start. Many new and refurbished trends are taking the industry by storm and reshaping how products are being brought to consumers. One of the marketing sectors with the most trends bringing important change to the business landscape is affiliate marketing
Below are three trends that are among the most significant in the 2016 affiliate marketing world according to MOBE ratings.
With the ubiquity of smartphones, mobile is at the center stage of every digital marketing strategy, and affiliate marketing is no different. According to comScore, in 2015 the use of mobile traffic exceeded desktop traffic greatly.
You should optimize your affiliate marketing strategies for mobile to keep up with this trend. There are 3.79 billion unique mobile users in 2016, and mobile phones count for 39% of all web pages served to browsers, so all your pages should be compatible with mobile devices.
Mobiles also create new marketing opportunities that didn’t exist before. One of the most interesting is buying advertising space in apps and mobile games, which also gather huge traffic.
Another top trend on the MOBE ratings is globalization. Though globalization is not a new economic trend, global e-commerce is expected to reach $1.9 trillion in 2016.As businesses branch into international markets, affiliate programs are looking into growing with them.
This offers affiliate marketers increased market opportunities. Affiliates should tailor their strategies to cater for audience in a global scale. Localizing marketing messages is the best way to reach audiences in a new market. Beyond any necessary language translation, you want to understand the business customs and buying trends of local audiences.
Content Matters More
Content has been receiving royal reverence in the marketing world of late, and that has only increased in 2016. Customers call for quality copy that solves their problems instead of trying to push a product on them.
Marketers need to focus on superior content that gets better search engine rankings and builds trust with the audience. Quality content should be informative, authoritative and unbiased; offering audiences a reason to visit your website and click your links.
More opportunities are opening for affiliate marketers worldwide, making 2016 one of the greatest times to start your entrepreneurial journey into affiliate marketing. The MOBE affiliate program is one of the best programs to take advantage of these trends with and earn high commissions for all products.
Matt Lloyd is CEO and Founder of MOBE (My Online Business Education), an education company with over 750,000 subscribers, 165 staff and over 12,000 active affiliate partners. MOBE’s mission is to be the number 1 training resource in the world for small business owners and entrepreneurs. This is achieved through the company’s products, services, and live training events.
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